Assessing

Premium

Experiences

APEX is the homegrown (UAE) concierge of mystery shoppers.

About Us

At APEX, our Mystery Shoppers are selected by our AI-enhanced systems to ensure reliable, credible data.


This allows you to target your service standards and key performance indicators with greater confidence.

"in for a good time,

not a free time"

APEX mystery shoppers spend 51% more than we ask them to; all money that goes back into your revenue. Our HNWI shoppers spend 141% over the expense limit.


Our diners include world-class industry experts, such as Michelin chefs and GMs, as well as leaders in relevant industries.

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APEX Values

  • Discretion
  • Anonymity
  • Honesty
  • Detail
  • Empathy
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Why is APEX different?

We select the customers for you (or with you) to ensure rigour and relevance. Our reports focus on qualitative detail to support the quantitative data, leading to deeper analysis and recommendations.


One of our clients reported a 34% increase in cocktail sales following one of our bespoke suggestions.

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Testimonials

At Rosy Hospitality, making guests fall in love with us through thoughtful guest experiences is our mission. APEX Mystery Shoppers helps us see our restaurants through our guests’ eyes, keeping us honest, focused, and constantly evolving. Working with their team is easy, inspiring, and goal driven, making them a true partner in building meaningful, people led hospitality across CQ French Brasserie and Girl & the Goose.

Rowan Kamel, Co-founder, Rosy Hospitality

Partnering with APEX Mystery Shoppers has helped us identify our gaps and to maintain consistency so that we can provide the highest level of guest experience. Bonus, all the mystery shoppers are legit & giving fair comments & not just being judgemental. Apex reports have a proper structure and come with tips to improve our standards of service which not many other companies do.



APEX is EPIC.

Reif Othman, Chef Patron,

Reif Kushiyaki

⁠APEX provides a great service that goes over & beyond to address key concerns, rather than a cookie cutter approach. Matt’s own experience & insights adds tremendous value!

Sveccha Kumar

Wine Consultant 


Contact

For clients, please call or email us below. For mystery shoppers,

please select the 'apply now' button at the top of the page

Email

NEW EMAIL

broderick.apexms.com

Phone

UAE: +971 56 491 3910

KSA: +966 57 940 8371